UX Intensive: Scope: Realistically Reaching the Vision
[Notes from the first day of the UX Intensive]
Think about what you can get for free. Avoid reinventing the wheel. If you need mapping, use an API and build on top of it.
Be stingy with features. Look at Google Docs as an example. They used the 80/20 rule to build for most people while ignoring the edge cases. They did 20% of the functionality for 80% of the people.
Think about feature extensibility. Look at the way that Google Maps has created an ecosystem of unintended uses for your service.
See: Open Innovation by Henry Chesbrough
Look outside your company for innovation that you can bring in to your service.
Relinquishing control to users is hard for organizations but can be a huge opportunity for growth.
Feature Extensibility > Feature Sufficiency > Feature Stinginess > Functionality for Free
These ideas about scope take you to a platform mindset.
- Create a sufficient solution
- Create a platform
- Participate in the web by letting other create valuable services using your platform
Trade-offs are essential to strategy. They create the need for choice and purposefully limit what a company offers. Michael Porter
Trade-offs are very important. You can't mashup Walmart and Prada effectively. There are different needs at play.
Use a product evolution map to stage the product in progressive offerings. Convey the customer and business value at each stage. The web is a try it and see medium. You will always be tweaking so start with what you know will succeed and add more in the next phase to compliment your initial offerings.
This is about doing less better instead of doing everything at once poorly.
[Time for a workshop exercise.]
Product evolution maps are all about connecting your plan to the ultimate project vision. Avoid falling back on tactical groupings of functionality and instead stay focussed on your strategic priorities. These documents will be living documents as the ground changes beneath you but going through the process of creating and updating the plan will keep you focussed.
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