SXSW: Uniting the Holy Trinity of Web Design

By Sam Felder on March 11, 2007 1:59 PM | | Comments (0) | TrackBacks (0)

[Panel with Cameron Adams, Sally Carson, Dustin Diaz, and Jonathan Snook]

So what is the trinity?

  1. Business
  2. User
  3. Development

These are important to consider because each element can cause a site to fail. Sometimes the business unit can be in conflict with user needs. Similarly, developer desire to add new things, like tag clouds, without considering the audience will doom a project to failure. You can have novel ideas that are brilliant but the user must know what you are trying to convey.

The way these areas apply in different teams is important to take into account.

At Yahoo!, for example, the teams are very large. A team could be fifteen or twenty people broken out into smaller groups. There are then different groups for different projects.

At an agency you see different issues. It is harder to push for user testing when the objectives aren't clearly defined. Sales people, for example, have no sense of the technical issues present in development.

[Leaving the panel. I'm tired.]

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Sam Felder is a web designer and occasional writer in Los Angeles, CA.

Born in Washington, DC, Sam and his family moved to Peoria, IL, where he grew up and went to school. He returned to DC in 2003 and left for the west coast in late 2005.

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