SXSW: Get Unstuck: Moving From 1.0 to 2.0
[Limited notes from this panel with Liz Danzico,
Kristian Bengtsson, Chris Messina, Luke Wroblewski, and Jeffrey Zeldman]
Start by looking at the problem. Suggest what you think solutions might be but show the process and be specific, that you will only get three design revisions, etc. The suggested solutions can't be set in stone and will change as you get to know the problems better.
The pitch should combine the problem at hand with your team's process. Always start by getting to know your client's problem.
The most important thing when you are training or pitching is how you make your audience feel. It doesn't matter what slide you show or even what you say, it's about how you make your audience feel.
Start with a conversation to define the problem before you pitch any solutions.
Picking your clients is very important and there is a ton of work out there right now. If your client isn't paying attention to users, show them people using a product in the real world. Show them video proof.
If you don't have time to innovate, volunteer and work late to make a space for new work. You will seen as an innovator and a go-getter. You have to prove yourself and then you will get the resources you need.
Everyone has a perspective on things. Frame it in their context, always.
Zeldman wrote Designing with Web Standards for your boss or your client not for developers.
Getting everyone involved to have genuine empathy for the needs of users is essential.
As you work through a project, fail quickly and often to get up again on your way to a solution that works.
Understand what everyone else in the team is doing and what the point of IA, design, development, user research, etc. In IA, call out the priority of content so the designer can apply visual emphasis appropriately. Make a left-to-right most important to least important content diagram for a screen.
Use personas or real users to make decisions when you are stuck. Have open conflict to get issues on the table and then work to get something that really works that everyone can buy into. Open dialog is essential.
Think about what it will be like to celebrate with a client when the project is completed and use this in your vision. When you actually do succeed, take time to celebrate together.
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