Adaptive Path MX Conference: Managing Experience Through Creative Leadership

By Sam Felder on February 13, 2007 10:05 AM | | Comments (0) | TrackBacks (0)

Ok. I'm back online. As any reader of this site knows, I normally live blog these events. This time I ran out of the house to get to the airport on Sunday with my laptop sitting on my living room sofa.

Thanks to the great folks at Adaptive Path, I'm now back online using one of their spare 12-inch Powerbooks.

So far the conference has been very stimulating. Yesterday's talks (and I will post my notes when I have time) centered on the the business case for experience design.

Jesse James Garret kicked off the event with talk on creating value with design. This set the tone for the day. Anyone who has tried to sell their organization, no matter how cutting edge, on using design as a primary driver for business decision-making understands the importance of the fundamental question of value.

Lou Carbone, the CEO of Experience Engineering, took the stage to wow us with his amazing presentation skills and his vast experience helping Fortune 500 companies understand experience design.

[MORE ON YESTEDAY SOON, THE NEXT PANEL IS STARTING

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Sam Felder is a web designer and occasional writer in Los Angeles, CA.

Born in Washington, DC, Sam and his family moved to Peoria, IL, where he grew up and went to school. He returned to DC in 2003 and left for the west coast in late 2005.

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